Monday, March 26, 2012
GANT Announces Global Launch of Yale Co-op Shirt Collection
GANT is taking its Ivy League heritage global with the international launch of its GANT Yale Co-op shirt collection. The line, based on original designs carried by the Yale Co-op campus book store during the late 1960s, will be available starting March 26, 2012, at GANT stores and key retail partners worldwide including Germany, Sweden, Italy, the United Kingdom, Denmark, the Netherlands, Norway, France and Japan. The Yale Shirt Collection will also be sold online at Gant.com.
“Over 60 years ago, Bernard Gant revolutionized the Oxford shirt and today we still admire the significant impact those inventions had on American sportswear. We take great care in preserving that legacy and seeing our shirts worn again by students and professors at Yale and now would-be Yalies the world over gives us great pride,” says Bob Andrews, Creative Director at GANT.
Launched in the U.S. last spring, the GANT Yale Co-op shirts are re-issues of the archival designs that were sold at the famed Yale bookstore starting in the 1960s and quickly became synonymous with Ivy League style. The collection maintains original classic details including the locker loop, back collar button and fabrics including Oxford Cloth and India madras in a variety of colors. The Yale Co-op shirts, which retail for $115, consist of 10 core shirts as well as seasonal styles that are updated twice a year.GANT is located 268 York Street, New Haven, CT
Posted by NewHavenShops at 1:53 PM